Marketing in a Flat World — Moving from Monolog to Dialogue
DATE: September 26, 2006
Zone5ive Speaker:
Shel Israel, Author, Speaker, Consultant
The world has changed often and dramatically in the 25 years since Shel Israel started a PR career helping technology startups get onto the playing field. In those days, he had to rub the elbows of a couple dozen editors and analysts for his clients to prevail. A single placement in a tech trade publication, followed by a hit in a business publication, and the company was on its way. Now thanks to blogging and related fast-evolving social media, everyone is an influencer and everyone with passion and interest in a subject that impacts a company---has the power to impact a brand. The world has become a faster, smaller place.
Israel will report on the changes and implications to marketing today and just around the corner. He will report on what he saw and learned during a 33-day world tour in which he and Canadian investor Rick Segal visited technology thinkers and innovators in more than 20 countries. He’ll look at the transfer of power from large companies into communities, where the most influential members are the most generous in sharing information and demonstrating passion. He will explain why this unstoppable trend is transformative to enterprise marketing and why and how companies will benefit from these fundamental changes.
ABOUT THE SPEAKER:
Shel Israel writes, speaks and consults to business on issues related to blogging and the Web 2.0 phenomenon. A self-described "recovering publicist," he is co-author, with Robert Scoble, of Naked Conversations, How Blogs are changing the way businesses talk with customers. He recently started his second book Global Neighborhoods, about how geography is becoming irrelevant in the connected world. He is regularly interviewed by the media and has spoken to business audiences extensively in North America and Europe.
Israel is a champion of changing business communications from the monolog of broadcast marketing into the dialogue between companies and customers that the new tools enable. His talks are filled with recent real-time examples of companies that have risen-or fallen-through their use of social media.
For more than 20 years, Israel was a PR consultant working with more than 100 technology start-up companies, mostly in Silicon Valley. Among them were the early-phase teams behind Sun Microsystems, SoundBlaster, PowerPoint, FileMaker, Paradox, MapInfo, Virtual Vineyards and Napster. More recently he has worked with some of Web 2.0 start ups including Riya, Krugle and Foldera. Focusing on Web 2.0 communications strategies, he has expanded beyond start-ups to work with larger companies including CNET and Hitachi Data Systems.
Israel is a highly interactive public speaker, engaging audiences in the sort of conversations that keep not only participants engaged, but also ensures the audience walks away satisfied that they have received the information, insight or inspiration they came to get.
THIS MONTH'S SPONSOR:
Thornley Fallis Communications
Register online for this event
Next Zone5ive event: October 2006
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