Our Tips & Tools section is designed to help make it easier for you to succeed as a marketing professional. Here, you'll find tips from experts, downloadable tools such as a marketing plan template, 3-year cash flow projections template, links to online tools and more.

If you have tips, tools or links you’d like to share with other marketing professionals, please submit them to Betty Moore by email at moore@ignitionpt.com.

Special Offer on IDC Market Research: IDC Canada is offering a Market Acceleration Program (MAP) which provides low-cost access to IDC's leading market data and research. MAP is available to Canadian-headquartered companies with less than $20M is annual revenues. For more info, send an email to Natasha Zanolin at IDC.

All about Blogs and RSS: Blogging Business shows you how to use blogging and RSS to market your business. Good set of resources and tools.

by Blogging Business (Hotlink)

Low-cost access to dozens of online marketing tools and templates: Myworktools.com offers a broad range of tools and templates for all disciplines of your company. Tools such as marketing plan templates, product launch primers and product development plans can be downloaded in minutes for ultra-low cost.

by Myworktools.com (Hotlink)

Growth Framework: This tool provides a framework to discuss the various growth options available to a company. It is useful to align a management team around a common language for discussing growth options.

by Wendy Kennedy (Hotlink)

Creative Brief Template: This template will help you prepare a written brief for your creative teams. Excellent tool to get executive buy-in before initiating marketing programs.  

by Betty Moore, Ignition Point (160KB MS Word File)

A Framework for Growth in High Tech Companies: This white paper proposes how the senior executive team can be structured for success, provides job descriptions and success factors for each key role, and explains how the team interacts. Includes job description for VP Marketing.  

by Betty Moore, Ignition Point (288KB MS Word File)

Interactive Business Planner: The IBP uses the capabilities of the Internet to assist entrepreneurs prepare a 3-year business plan for their new or existing business.  

by Canada Business Service Centres, Government of Canada (Hotlink)

Online Small Business Workshop: A step-by-step program designed to help develop your business idea, start a new venture, or improve an existing business. Includes marketing modules.  

by Canada Business Service Centres, Government of Canada (Hotlink)

Marketing Wisdom 2004: 99 marketers and agencies share real-life tips.

by the Readers of MakertingSherpa (408KB PDF)

3-Year Cash Flow Projections Template: Forecast revenues and expenses to see if your product’s margins and volumes will support a profitable company. Invaluable for startups too.  

by Betty Moore, Ignition Point (5.3MB Excel File)

Marketing Plan Template: Use this document template to create a high-level marketing strategy for the company and/or product line.

by Betty Moore, Ignition Point (288KB MS Word File)

Meeting Facility Planner: A quick reference checklist when planning a small or medium-sized meeting at a hotel or conference facility.

by Betty Moore, Ignition Point (96KB MS Word File)