April 2005: Search Engine Optimization

Determining keywords for search engine optimization is often tricky and needs to be done right to see results. Review this articles by S.Housley of Arameda for some tips'n tools to help you navigate your way:

Determining keywords is a critical step in web design. If your website and meta tags do not contain related keywords, web surfers will be unable to find your website when they conduct searches.

Link to full content for this article >


January 2005: Blogs, Blogging, Blogger -- What it all means
Blogs: a selection of informative articles on the use and benefits of blogging in the corporate world. Should you include a blog in your online marketing efforts? Read what some of the experts have to sa.

But first a definition by Merriam-Webster:

blog, short for Weblog, is a "Web site that contains an online personal journal with reflections, comments, and often hyperlinks provided by the writer." Merriam-Webster named "blog" the word of the year for 2004.

1) HP, IBM and Sun execs are journaling away online, but is it mindshare or marketing? Bloggers from Microsoft Canada, Databeacon, Tucows and others tell us where they draw the line:
http://www.itbusiness.ca/index.asp?theaction=61&sid=57553

2) Blogs: what every Marketer needs to know
http://www.marketingprofs.com/premium/seminars/index.asp?adref=home&semid=14

3) US based study on blogging trends, demographics and statistics in 2004:
http://www.mediapost.com/dtls_dsp_onlineminute.cfm?fnl=050103

December 2004: PIPEDA: What you need to know before collecting information online -- Canada's Personal Informaiton and Protection and Electronic Documents Act
Before attempting to implement any internet marketing campaign be aware of the new Canadian privacy policy recently legislated in January 2004 called PIPEDA - Personal Information and Protection and Electronic Documents Act. Ignorance will not be tolerated, you will be expected to adhere to the legislation outlined so protect yourself and your customers. Click here for additional information

November 2004: E-Newsletter Best Practices
Carolyn Gardner of Card Communications provides an article on best practices for those looking to develop their first e-newsletter campaign.

 

October 2004: Shopping Cart Design
An interesting article on shopping cart design and how one company lowered its abandon rate by making a few subtle changes